Investor Courtney Reum extensively discusses Coca-Cola’s investment into Suja from her perspective.
"I remember being at the Natural Products Expo West (the Super Bowl of trade shows for the industry) several years ago, and I heard everyone buzzing about this Suja brand. The level of buzz surrounding the company was strong enough that it attracted investors, myself included, and it thereby created a "who's who" of consumer packaged goods (CPG) experts involved with Suja in some capacity."
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